Urumqi Huang's Brilliant International Trade Co., Ltd.

Company profile: Mr. Huang Hui has been engaged in the domestic and foreign trade and production of small household appliances for nearly 20 years. In July 2014, he founded Urumqi Huangshi Huihuang International Trade Co., Ltd. and registered an electrical appliance brand named "Haley". The company integrates R&D, design, production, manufacturing and sales services. The main products cover electric kettles, vacuum cleaners, electric irons, water boilers, barbecue machines, fruit juice machines, electric heaters, gas stoves, induction cookers, rice cookers, tableware and other categories. Throughout more than a dozen countries and regions. After years of precipitation and accumulation, the company's self-owned brand "Haley" has won unanimous praise from overseas consumers, and its sales have doubled for several years. At present, the brand products have been sold to Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan, Turkmenistan, etc., and continue to expand the markets of Pakistan, Iran, the Middle East and Europe, and nearly one million users are using our products. Taking service and innovation as the brand development concept, and creating a world-leading home appliance company as the goal and vision, the company invests 5 million in advertising and marketing expenses in Central Asia every year. While continuously improving products and expanding sales, we pay more attention to product quality. The promotion and improvement of service, nearly 2 million research and development expenses are invested in the design and manufacture of new products of its own brand "Haley" every year, and a complete after-sales service system has been established in the main cities of the four countries in Central Asia. In the context of the era of transition from "Made in China" to "Created in China", taking the opportunity of China's "Belt and Road" construction, we will continue to promote the improvement of the service system and product innovation, and realize the improvement of technology and brand, in order to serve Consumers bring better product and service experience.

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Trading Company

Huang Hui(CEO)

Electric kettle,electric iron

Above 10M USD

1-50 people

7

Founded by Mr. Huang Hui in Urumqi, Xinjiang, Urumqi Huang's Brilliant International Trade Co., Ltd. has emerged as a prominent player in the global market for small household appliances. Established in July 2014, the company swiftly carved a niche with its brand "Haley," specializing in the design, production, and distribution of electric kettles, vacuum cleaners, electric irons, and a diverse range of kitchenware and tableware. Driven by a steadfast commitment to service and innovation, Urumqi Huang's Brilliant International Trade Co., Ltd. has strategically expanded its footprint across more than a dozen countries and regions, including Kazakhstan, Uzbekistan, and beyond. The company's dedication to quality and customer satisfaction has earned "Haley" a loyal following among consumers worldwide, resulting in significant year-over-year sales growth. In alignment with China's "Belt and Road" initiative, the company invests significantly in R&D and marketing, with an annual expenditure aimed at enhancing product design and expanding service networks throughout Central Asia. This proactive approach not only underscores their vision to lead as a premier home appliance brand but also reflects their commitment to advancing technology and elevating the "Created in China" standard on a global scale.